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Tuesday, November 6 • 1:30pm - 3:30pm
Content & Video Workshop: What's Your Story? Unearth Compelling Stories Within Your Organization and Utilize Cost-Effective Video Strategies to Share Them - led by Electric Campfire Story Sessions

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Telling stories is fun.  Finding the stories—not as much.  In this interactive session, you’ll discuss techniques for getting out of your marketing-speak mindset in order to think creatively and identify the captivating stories that your employees will want to watch and share.
 
Leave this session refreshed and re-energized to set out to find captivating stories, including:
 
  • What critical ingredients make up a well-told story? 
  • How storytelling structures produce memorable, high-impact messages across multiple channels
  • Advice on getting started and what to expect from the content creation process - including developing a strategy, choosing a story landscape and surfacing story concepts
  • How to apply these approaches to your organization's needs 
  • Apply budget-friendly video tactics -- smartphones, free resources, and more -- to share these compelling stories with your employees

Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions
Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sesssions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions. She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content. She is also a founding member of September Club, a documentary creative shop whose projects include JIM & ANDY (VICE/Netflix) and ZEDD: TRUE COLORS (Geffen/Innerscope). The Online Marketing Institute named Denise as one of their Top 40 Digital Strategists in Marketing. Her recent book “The Electric Campfire: A Marketer’s Guide... Read More →

Tuesday November 6, 2018 1:30pm - 3:30pm PST
Hotel Republic San Diego, Autograph Collection 421 W B St, San Diego, CA 92101, USA
  Pre-Conference Workshop